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Promotion by
Self Publication
In an effort to specifically promote the Showroom and its goods and services, the Showroom will be using a trade promotion publication already registered and tested since 2000 under the proprietorship and editorship of Mr Mohamed Nasheed, who is also the proprietor of the Showroom. The publication is called BAAZAARU meaning bazaar or marketplace in English. BAAZAARU is a free, A3 size,
advertisement paper printed primarily in colour. This quarterly
publication is to be distributed to or sent by mail to relevant target
groups and business establishments in Maldives Sri Lanka and South India.
Take away copies will also be available at places where public
Contents of the paper will exclusively be based on goods and services displayed in the Showroom. Around ten thousand copies would be distributed to reach a sure target population of 70,000 in Maldives, Sri Lanka and South India. Integrating this publication to the Showroom is an effort to boost the Showroom exposure region wide creating greater promotion for the goods and services and maintaining that edge and reassuring the target audience to buy from you instead of your competitors. Although the publication is distributed free, placing ads on them will be chargeable at pre determined rates to cover costs of publication and distribution. The printer will also be a Malaysian outfit. Rates will be allotted on full page, half page and quarter page basis. Efforts are underway to find a printer who shall undertake the job at reasonable rate to allow greater participation to the average manufacturer who may decide to place ads on the paper. Placing of ads will solely be a choice of the manufacturer. Ad rates will be determined once the printer rates are confirmed. |
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